About Elkjøp Nordic
Elkjøp Nordic AS is part of Currys, a leading multinational consumer electrical and mobile retailer and services company, employing over 24,000 people in six countries. Together we are the market leader in the UK & Ireland, as well as throughout the Nordics.
Overview
The Elkjøp Group is by far the largest electronics retailer in the Nordic countries, with retail established in Norway, Sweden, Denmark and Finland, in addition to franchise operations on Greenland, Iceland and the Faroe Islands.
We work hard every day to enrich the lives of consumers through technology, whether they come to us online or visit our stores. We do this by solving technology problems and addressing key human needs across a range of areas, including entertainment, productivity, communication, food, security and health.
We mostly sell consumer electronics, mobile phones, computers, white goods, domestic appliances, kitchen (Epoq), and services linked to these products both directly to consumers and to businesses. We are an omnichannel retailer and serve our customers both online and through more than 400 stores. The group consists of around 10.000 engaged colleagues operating under the brands Elkjøp and Elkjøp Phonehouse in Norway, Elgiganten and Elgiganten Phonehouse in Sweden, Elgiganten in Denmark and Gigantti in Finland, Elko in Iceland, Elding in the Faroe Islands and Pisiffik in Greenland.
We are part of Currys plc, a leading multinational consumer electrical and mobile retailer and services company, employing over 24.000 people in six countries. Together we are the market leader in the UK & Ireland, as well as throughout the Nordics.
Group Management
Fredrik Tønnesen
CEO, Elkjøp Nordic
Fredrik Tønnesen has been Chief Executive Officer for Elkjøp Nordic since March 2023, coming from the position as Chief Commercial Officer. Tønnesen first joined Elkjøp in 2006 and has held a number of sales and operations management positions within the company. Prior to his current role, Tønnesen was COO at Elkjøp Nordic and Chain Manager / Managing Director at Elkjøp Norway. Tønnesen holds a bachelor’s degree in management from the Norwegian School of Management (BI).
Linda Frid Andresen
Managing Director, Elkjøp Norway
Linda Frid Andresen has been Chain Manager for Elkjøp Norway since November 2022, coming from the position as COO at Vinmonopolet. She has over 20 years of experience from Norwegian retail. At Vinmonopolet she has, among other things, been responsible for the operations and strategic development of 350 stores, online shopping and supply of goods. Before that, she has led and developed both own chains and franchises as CEO of Fargerike and ARK bookstores.
Niclas Eriksson
Managing Director, Elgiganten Sweden
As Managing Director for Elgiganten AB, Niclas Eriksson is responsible for all commercial activities in Sweden. He was promoted to the position in 2012, having previously held the role of Operations Manager in Sweden. Eriksson first joined the company in 1995 and has held several key positions within sales and retail management. Eriksson holds a degree in Engineering from the Norrköping Institute of Technology.
Riku Kuusisto
Managing Director, Gigantti Finland
Riku Kuusisto has been Managing Director of Gigantti Finland since January 2026. He joined the company from Specsavers, where he served as Chief Operating Officer for Northern Europe. Kuusisto brings more than 20 years of experience in international retail and consumer business leadership, with a strong background in operational management and customer experience development. Throughout his career, he has led organizations through periods of change, focusing on strong teams, open dialogue and connecting strategy with everyday operations.
Peder Stedal
Managing Director, Elgiganten Denmark
As Managing Director for Elgiganten AS, Peder Stedal heads all commercial operations in Denmark. Stedal first joined the group in 1996 and has held a number of positions within retail operations and commercial, both in Denmark and other European countries, including Italy, Czech Republic, Hungary and Poland. Stedal was appointed to his current position in 2012.
Stein Riibe
Chief of Staff, Elkjøp Nordic
Stein Riibe is the Chief of Staff at Elkjøp Nordic. He is responsible for Human Resources, PR & Communications, Business Development, Risk & Compliance and the Legal department. He joined Elkjøp in 2014 and has more than 20 years of experience in HR and organisational development from a wide range of industries, including oil services, healthcare and facility services. Riibe holds a law degree from the University of Oslo.
Thomas Hegerlund
Chief Operating Officer, Elkjøp Nordic
Thomas Hegerlund has been Chief Operating Officer for Elkjøp Nordic since March 2023. Hegerlund has an extensive Elkjøp background, working in the company since 1997. He has held several management positions both in Elkjøp Norway and Elkjøp Nordic. Some of his previous positions have been Store Manager, Sales Manager, Sales Director and Category Director. Prior to COO, he was Category Director for Computing/Gaming.
Morten Syversen
Chief Commercial Officer, Elkjøp Nordic
Morten Syversen has been Chief Commercial Officer of Elkjøp Nordic since 2026, with overall responsibility for the commercial and marketing functions. Syversen joined the company in 1998 and has held a number of commercial positions across the organisation, at both Nordic and international level. Prior to his current role, he served as Chief Brand & Digital Officer from 2019. He holds a Master's degree in Business and Economics from the Norwegian School of Management (BI).
Lill Beate Pedersen
Chief Financial Officer, Elkjøp Nordic
Lill Beate Pedersen is responsible for the Nordic finance function, which includes accounting and reporting, business analysis, performance management, business controlling, tax and treasury. She joined Elkjøp Nordic in 2020 from Atea, bringing with her 20 years of experience in finance management and business development from several industries in Norway and internationally. Pedersen holds a Master’s degree in Business Administration and Economics from the Norwegian School of Management (BI).
Marius Rødde
Chief Technology Officer, Elkjøp Nordic
Marius Bjørngaard Rødde serves as the Chief Technology Officer (CTO) of Elkjøp Nordic and has been a key part of the company for the past 10 years. After holding various roles across finance and project organization he transitioned into the management team to lead the company’s technological development. Before joining Elkjøp, Rødde worked in consulting, with large-scale transformation projects within the retail and pharmaceutical sectors. He holds a degree in Business Administration from the Norwegian School of Economics (NHH).
Investor relations
Elkjøp Nordic AS is a part of and owned by Currys plc, the market leader in the UK & Ireland, and in the Nordics. Currys is a business with solid foundations and significant competitive advantages. It has a clear strategy to increase free cashflow and a balance sheet that is now strong enough to return increasing amounts of surplus free cash flow to shareholders.
To learn more and explore our investment strategy please visit
Brief history
Elkjøp was founded in Norway in 1962 as a cooperation between 33 voluntary dealers, to buy bigger volumes at better prices from the suppliers. Since then Elkjøp has grown to become a solid market leader within consumer electronics and home appliances in the Nordics. Elkjøp was listed on the Oslo Stock Exchange in 1993 and throughout the 1990’s expanded to the other Nordic countries, in addition to establishing a joint Nordic central warehouse in Jönköping. In 1999, Elkjøp was acquired by Dixons Group plc (now Currys).
1962
33 Norwegian retailers established Elkjøp. Washing machines and fridges are key products.
1976
Elkjøp showed its first cinema commercials, starring Olsenbanden.
1984
Elkjøp’s first hypermarket with 450 sqare meters opened in Calmeyers gate in Oslo.
1993
Elkjøp becomes listed on Oslo stock exchange.
1994
Elkjøp established in Sweden as Elgiganten.
1999
Elkjøp established in Finland as Gigantti. Elkjøp acquired by Dixons Retail (Now Currys).
2002
Elkjøp launched websites in Norway, Denmark and Sweden.
2007
Elkjøp starts selling kitchens, under the brand Epoq.
2009
Elkjøp opened its first Megastore with 5000 square meters in Lørenskog.
2013
Elkjøp with new logo and launch of Knowhow as own support and service brand.
2014
Dixons Retail and Carphone Warehouse merge and Elkjøp takes over 100 Phonehouse stores in Sweden.
2018
Lefdal stores in Norway rebranded to Elkjøp.
2021
Elkjøp next generation Small Box concept in Oslo and Täby Stockholm. Dixons changes name to Currys.
2022
Start of NDC3 expansion and relocation of kitchen distribution to Jönköping, Sweden. Elkjøp turns 60 years old.
2023
Elkjøp launches New Start - our concept for refurbished products.
Thor Bjarmann
(1945 - 2001)
Thor Bjarmann was a prominent leader in Elkjøp Nordic over two decades, serving as the Elkjøp group CEO for 13 years. As a result of his energy, charisma, courage and innovative mindset, Elkjøp revolutionised consumer electronics retailing. The company’s turnover grew from 500 MNOK to more than 5.5 BNOK, and the foundation for our current operating model was established under his leadership.
Thor Bjarmann had a strong and clear belief in people as the enabler for success. With his usual energy, enthusiasm and determination, he put people development, and the importance of learning at the core of our culture.